Introducing… The Decadent Manifesto

Before coming up with our new look, we had a long, hard think about what we stand for; what it is that really makes us tick. Then, instead of turning these thoughts into a boring old mission statement, we thought we’d go one better and write a fully fledged manifesto. In the end, we liked it so much, we even put it on our packs. If you haven’t seen it yet, here it is:

We’ve worked out that if you repeat it to yourself three times a day for four weeks (mantra style) your life will improve by 63%. Give it a go and let us know how you get on.

Gü is now Frü, too

It’s a great pleasure to announce that our fearlessly fruity sister Frü has now joined forces with us under the name of Gü.

Don’t worry, all your Frü favourites are still on the shelves – the wonderful key lime pie, the stunning passion fruit pot ­– it’s just that from now on they’re called Gü, and not Frü.

What’s more, we’ve designed some rather tempting new packaging featuring our mysterious new characters The Gü Decadents, as well as a manifesto for living a more indulgent life. More on that very soon.

In the meantime, to let us know what you think about our new look, just click here.