FAQS
We get asked a lot of things so we decided to put together a page of answers. Here they are...
Q: Who is Gü?
James Averdieck, Gü’s founder and MD, came up with the idea for a top-notch chocolate pud brand when he was working in Belgium and fell in love with the local chocolate and patisserie. He decided there and then to set up a chocolate business.
We are all about chocolate extremism with a dollop of fun and the chocolate experience doesn’t get more extreme than our Puds.
We are a small London based company, with only 25 employees. Most of Gü Chocolate Puds are produced in the UK, using 53% Belgian cocoa chocolate. Our mission is to build a brand that stands for seriously good chocolate with a decent helping of fun. In fact, we bill ourselves as chocolate extremists or chocolate ‘Gü-rus’, with James Averdieck as the MD and ‘Chief Gü-meister’. While the original Gü Hot Chocolate Soufflé remains a hot favourite, we have gone on to launch a raft of new products since the success of the first puds; from brownies to chocolate truffles.
Have ü met Frü? In 2005, we launched a fruity little sister – Frü Fruity Puds.
Sometimes you just have to take life firmly by the horns and indulge your sensual side. And that’s what Frü is all about: taking a moment to lose yourself in something that’s unashamedly decadent and fearlessly fruity. So… isn’t it time you threw caution to the wind?
If you want to learn more about Frü, check out www.frupuds.com.
Q: Where are ü sold?
UK: Looking for us? Pop into ür closest store. We are currently being sold in the following güd supermarkets: Asda, Booths, Budgens, Coop, Morrisons, Nisa, Ocado, Sainsburys, Somerfield, Spar, Tesco, and Waitrose.
International: Gü is currently available in several countries and we’re continuing to grow. To find out where we are sold in France, check out our French site www.guchocolat.fr.
Q: Can I sell ür puds?
Our Sales Team handles all sales, either direct or through wholesalers. If you'd like to stock our puds, please contact +44 (0) 207 603 1660.
Q: Can I sell ür puds if I live outside the UK?
If ü would like to sell Gü outside of the UK, please contact the following:
Nisa International Tel: + 44 (0)1472 315 610
Website: www.nisa-international.com
Q: Can I guzzle ü if I am Coeliac or follow a gluten free diet?
The following products contain traces of gluten only, meaning that the recipe is free from gluten, but they are produced in a factory where products with gluten are handled:
Gü Hot Chocolate Soufflés
Gü Liquid Caramel Chocs
Gü 70% Cocoa Chocolate Truffles
Gü Deeply Decadent Choc Mousses
Gü Raspberry & Chilli Choc Pots
Gü Cheeky Little Pots of Chocolate Ganache
Gü Chocolate Mousse (Pots)
Gü Chocolate Mousse (Large)
Q: Are any of ür puds dairy free?
All of our puddings contain dairy.
Q: I'm a vegetarian, can I eat ür puds?
Most of our products are suitable for vegetarians but we do have a few that aren’t as they contain gelatine:
Gü Chocolate Banoffees
Gü Raspberry & Chilli Choc Pots
Gü Choc & Mascarpone Tiramigü
Gü Cheeky Little Pots of Chocolate Ganache
Gü Rocky Road
Why do ü use gelatine?
We use gelatine for our cold-set puds because without it these products wouldn’t set. Some puds can be set by baking them, but others need to be un-baked to allow us to create delicious flavour combinations.
Although there are alternatives to gelatine on the market, currently none of these are suitable for our requirements. We are constantly on the lookout though!
Q: Are ür puds nut free?
All of our products are produced in factories that handle nuts and therefore may contain traces of nuts.
Q: I am pregnant. Are ür products suitable for me?
It’s always best to consult ür doctor, but we can tell ü that the eggs and cream that we use in our puds are pasteurized.
Q: What can I do with my ramekins?
Can I re-use my ramekins? Yes! We recommend that ü reuse ür ramekins for the following:
- As a plant pot for ür garden herbs
- To keep ür stray buttons in
- As a tea light holder for a romantic night in
- To serve ür nibbles in with a cheeky glass of wine
However, once ü have enjoyed ür puds, we do not recommend that ü reheat or freeze ür ramekin, as this can cause them to crack.
Can I recycle my ramekins?
Yes, be güd and recycle our ramekins which are made from standard glass and therefore can be recycled with your bottles and jars.
Q: What should I do if I have technical hitches & glitches?
We have loads of fab, fun stuff on our website for ü to sink ür teeth into. However, if ü are having trouble viewing our website, try this:
Ü may need to download flash player so you can see it. There should be a pop up at the top of your screen that prompts you to do this.
Can’t seem to be able to enter our awesome competitions? Have ü tried:
- Checking ür junk folder for the activation email?
- Checking ür email address: did ü register with a different email address to the email account ü’ve checked?
- Ü may assume that because ü have registered with Gü Puds on a previous occasion through a different form, that ü are automatically entered into another competition – this is not the case, ü will need to register again.
Q: Do you have any press enquiries?
Please contact:
Edwina Harrison
Wild Card PR
Tel: 0207 257 6470
Email: edwina.harrison@wildcard.co.uk





