James Averdieck, Gü’s founder and MD, came up with the idea for a top-notch chocolate pud brand when he was working in Belgium and fell in love with the local chocolate and patisserie. He decided there and then to set up a chocolate business.

We are all about chocolate extremism with a dollop of fun and the chocolate experience doesn’t get more extreme than our Puds.

We are a small London based company, with only 25 employees. Most of Gü Chocolate Puds are produced in the UK, using 53% Belgian cocoa chocolate. Our mission is to build a brand that stands for seriously good chocolate with a decent helping of fun. In fact, we bill ourselves as chocolate extremists or chocolate ‘Gü-rus’, with James Averdieck as the MD and ‘Chief Gü-meister’. While the original Gü Hot Chocolate Soufflé remains a hot favourite, we have gone on to launch a raft of new products since the success of the first puds; from brownies to chocolate truffles.

Have ü met Frü? In 2005, we launched a fruity little sister – Frü Fruity Puds. Our flair for artisanal desserts does not end at chocolate and our chocolate extremism has been translated into fanaticism for fruit. Frü stands for ‘Fruit fanatics with a good slice of fun’. If you want to learn more about Frü, check out www.frupuds.com.

UK: Looking for us? Pop into ür closest store. We are currently being sold in the following güd supermarkets: Asda, Booths, Budgens, Coop, Costcutters, Morrisons, Nisa, Ocado, Sainsburys, Somerfield, Spar, Tesco, Waitrose, Whole Foods Market UK, and Jempsons.

International: Gü is currently available in several countries and we’re continuing to grow. To find out where we are sold in France, check out our French site www.guchocolat.fr.

If ü are an independent retailer in the UK and would like to sell our puds, we are currently distributing our products through Simple Simon (www.simplesimon.co.uk). If ü’re interested in stocking our products in ür store it’s best to contact Simple Simon.

If ü would like to sell Gü outside of the UK, please contact the following:

Par Foods Tel: +44 (0)1249 821 444
Website: www.parfoods.co.uk

Nisa International Tel: + 44 (0)1472 315 610
Website: www.nisa-international.com

The following products contain traces of gluten only, meaning that the recipe is free from gluten, but they are produced in a factory where products with gluten are handled:

Gü Hot Chocolate Soufflés
Gü Large Hot Chocolate Soufflé
Gü Chocolate Mousses
Gü Cheeky Little Pots Au Chocolat
Gü Cheeky Milk Mousse
Gü Lovely Little Milk Pots
Gü Liquid Caramel Chocs
Gü 70% Cocoa Chocolate Truffles
Frü Blackcurrant Possets with Raspberry Compote

All of our puddings contain dairy.

Most of our products are suitable for vegetarians but we do have a few that aren’t as they contain gelatine: Gü Banoffee
Gü Tiramigü
Gü Rocky Road
Frü Cheeky Little Mango & Passion Fruit Cheesecakes
Frü Cheeky Little Key Lime Pies

Why do ü use gelatine?

We use gelatine for our cold-set puds because without it these products wouldn’t set. Some puds can be set by baking them, but others need to be un-baked to allow us to create delicious flavour combinations.

Although there are alternatives to gelatine on the market, currently none of these are suitable for our requirements. We are constantly on the lookout though!

Our Petits Pots de Crème are produced in a nut free environment. All of other products are produced in factories which handle nuts and therefore may contain traces.

It’s always best to consult ür doctor, but we can tell ü that the eggs and cream that we use in our puds are pasteurized.

Our Frü Carrot Cakes, Gü Chocolate Trifles and Naughties Sponge Rolls all contain free-range eggs and as we are upgrading our product, we are looking to source free-range eggs for the entire range.

However, if you are looking for a pud that contains no egg, why not try one of the following:
Gü Cheeky Little Pots Au Chocolat
Gü Tiffin
Gü Naughtie Rocky Road
Gü Naughtie Millionaire’s Flapjack
Gü Liquid Caramel Chocs
Gü Chocolate Truffles
Gü Cheeky Little Milk Mousse
Gü Choc Pots
Frü Blackcurrant Posset with raspberry compote

Can I re-use my ramekins? Yes! We recommend that ü reuse ür ramekins for the following:
- As a plant pot for ür garden herbs
- To keep ür stray buttons in
- As a tea light holder for a romantic night in
- To serve ür nibbles in with a cheeky glass of wine

However, once ü have enjoyed ür puds, we do not recommend that ü reheat or freeze ür ramekin, as this can cause them to crack.

Can I recycle my ramekins?
Yes, be güd and recycle our ramekins which are made from standard glass and therefore can be recycled with your bottles and jars.

We have loads of fab, fun stuff on our website for ü to sink ür teeth into. However, if ü are having trouble viewing our website, try this:
Ü may need to download flash player so you can see it. There should be a pop up at the top of your screen that prompts you to do this.

Can’t seem to be able to enter our awesome competitions?
Have ü tried:
- Checking ür junk folder for the activation email?
- Checking ür email address: did ü register with a different email address to the email account ü’ve checked?
- Ü may assume that because ü have registered with Gü Puds on a previous occasion through a different form, that ü are automatically entered into another competition – this is not the case, ü will need to register again.

Please contact:
Edwina Harrison
Wild Card PR

Tel: 0207 257 6470
Email: edwina.harrison@wildcard.co.uk