about the wonderful world of Gü

James Averdieck, Gü’s founder, came up with the idea for a top-notch chocolate pud brand when he was working in Belgium and fell in love with the local patisseries and their chocolate.

He then met Perry from Big Fish who helped him brand the range and together, they sneakily slipped some Gü sample boxes on to the shelf of the local supermarket and watched shoppers grab them immediately. It was a triumph! So, Gü was launched with three products in 2003, and subsequently joined by its früity sibbling, Frü, which followed two years later. It’s estimated that a Gü pud is now eaten somewhere in the world every 2 seconds.

So with our cheesecakes, melting middles, cheeky pots and naughties we’ve created a whole new world of chocolate extremism that’s strictly for adults. Sit back, relax and indulge yourself in our decadently delightful delicacies.