about the wonderful world of Gü

James Averdieck, Gü’s MD, came up with the idea for a top-notch chocolate pud brand when he was working in Belgium and fell in love with the local chocolate and patisserie.

He knew he was onto something when he slipped some Gü sample boxes onto the shelf of his local supermarket and saw the shoppers dive on them. Gü launched with three products in 2003, and was joined by a früity little sister, Frü, 2 years later. It’s estimated that a Gü pud is now eaten somewhere in the world every 2 seconds.

For the Gü-meister, the puds are the thing. He and his team are passionate about chocolate, and Gü is all about evoking the nostalgic memories and magical smells of baking with chocolate. In doing so, Gü has created a whole new world of chocolate extremism. Welcome to our delicious world...