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about the wonderful world of Gü

James Averdieck, Gü’s founder, came up with the idea for a top-notch chocolate pud brand when he was working in Belgium and fell in love with the local patisseries and their chocolate.

He then met Perry from Big Fish who helped him brand the range and together, they sneakily slipped some Gü sample boxes on to the shelf of the local supermarket and watched shoppers grab them immediately. It was a triumph!

So, Gü was launched with three products in 2003, and subsequently joined by its fruity sibling, Frü, which followed two years later. And in May 2010 the two brands joined forces under the name of Gü.

It’s estimated that a Gü pud is now eaten somewhere in the world every 2 seconds.

So with our mousses, soufflés, chocs, cheesecakes, melting middles, tortes, brownie cakes, nibbles and naughties we’ve created a whole new world of chocolate extremism that’s strictly for adults. Sit back, relax and indulge yourself in our decadently delightful delicacies.

meet the team

Mark Escolme

Mark Escolme

Managing Director

Luke Richardson

Luke Richardson

Category Controller

Mike Smith

Mike Smith

Head of Marketing

Aleem Ahmad

Aleem Ahmad

Operations Director

Richard Wilkinson

Richard Wilkinson

Finance Director

Andrew Majoram

Andrew Majoram

Sales Director

Fred Ponnavoy

Fred Ponnavoy

Head Chef

Jerome Pendaries

Jerome Pendaries

Sous Chef

Leonie Adams

Leonie Adams

National Account Manager

Adam Miller

Adam Miller

National Account Manager

James Gilks

James Gilks

National Account Manager

Claire Brookes

Claire Brookes

UK Brand Manager

Chris Heyn

Chris Heyn

Marketing Manager

Joanna Badham

Joanna Badham

International Brand Manager

Cedric Colliot

Cedric Colliot

New Markets Development Director

Gaelle Vernet

Gaelle Vernet

Brand Manager

Sam Vince

Sam Vince

Innovation Manager

Rosie Howgill

Rosie Howgill

Marketing Assistant, UK & International

Hannah Pashley

Hannah Pashley

Senior Consumer Experience Executive

Rishi Ahluwalia

Rishi Ahluwalia

Consumer Experience Executive

Sarah Campbell

Sarah Campbell

Global Head of Innovation

Sarah O’Neill

Sarah O’Neill

Business Analyst

Emma Lindsay

Emma Lindsay

Category Analyst

Kate Lucas

Kate Lucas

USA General Manager

Hazel Wilson

Hazel Wilson

PA to Managing Director

Kalema White

Kalema White

Office Coordinator, Walthamstow

Lucy Heuch

Lucy Heuch

Office Coordinator, Shepherd's Bush

Helen Gardner

Helen Gardner

HR Coordinator

Gemma Boyle

Gemma Boyle

Buyer