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about the wonderful world of Gü

James Averdieck, Gü’s founder, came up with the idea for a top-notch chocolate pud brand when he was working in Belgium and fell in love with the local patisseries and their chocolate.

He then met Perry from Big Fish who helped him brand the range and together, they sneakily slipped some Gü sample boxes on to the shelf of the local supermarket and watched shoppers grab them immediately. It was a triumph!

So, Gü was launched with three products in 2003, and subsequently joined by its fruity sibling, Frü, which followed two years later. And in May 2010 the two brands joined forces under the name of Gü.

It’s estimated that a Gü pud is now eaten somewhere in the world every 2 seconds.

So with our mousses, soufflés, chocs, cheesecakes, melting middles, tortes, brownie cakes, nibbles and naughties we’ve created a whole new world of chocolate extremism that’s strictly for adults. Sit back, relax and indulge yourself in our decadently delightful delicacies.

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meet the team

Katherine Mann

Katherine Mann

National Accounts Controller

Rachael Lyness

Rachael Lyness

National Account Manager

Leonie Adams

Leonie Adams

National Account Manager

Mark Escolme

Mark Escolme

Managing Director

Luke Richardson

Luke Richardson

Category Controller

Max Rees

Max Rees

International Business Development Manager

Ellie Fennell

Ellie Fennell

Marketing Director

Laura Bowyer

Laura Bowyer

Marketing Manager

Mike Smith

Mike Smith

Marketing Manager

Fred Ponnavoy

Fred Ponnavoy

Head Chef

Jerome Pendaries

Jerome Pendaries

Sous Chef

Alessandra Ruocco

Alessandra Ruocco

Sous Chef

Lizzie Hanbury-Tenison

Lizzie Hanbury-Tenison

Global Creative Manager

Claire Brookes

Claire Brookes

UK Brand Manager

Joanna Badham

Joanna Badham

International Assistant Brand Manager

Rosie Howgill

Rosie Howgill

Marketing Assistant, UK & International

Hannah Pashley

Hannah Pashley

Consumer Experience Executive

Rishi Ahluwalia

Rishi Ahluwalia

Consumer Experience Executive

Sarah Campbell

Sarah Campbell

Global Head of Innovation

Aleem Ahmad

Aleem Ahmad

General Manager

Richard Wilkinson

Richard Wilkinson

Finance Director

Chloe Unwin

Chloe Unwin

Commercial Finance Manager

Sarah O’Neill

Sarah O’Neill

Business Analyst

Kellly Ashton

Kellly Ashton

HR Manager

Andrew Majoram

Andrew Majoram

Sales Director

Gemma Boyle

Gemma Boyle

Buyer

Kate Lucas

Kate Lucas

USA General Manager

Georgie Trasenster

Georgie Trasenster

Office Manager

Hazel Wilson

Hazel Wilson

PA to Managing Director

Helen Gardner

Helen Gardner

HR Coordinator