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about the wonderful world of Gü

James Averdieck, Gü’s founder, came up with the idea for a top-notch chocolate pud brand when he was working in Belgium and fell in love with the local patisseries and their chocolate.

He then met Perry from Big Fish who helped him brand the range and together, they sneakily slipped some Gü sample boxes on to the shelf of the local supermarket and watched shoppers grab them immediately. It was a triumph!

So, Gü was launched with three products in 2003, and subsequently joined by its fruity sibling, Frü, which followed two years later. And in May 2010 the two brands joined forces under the name of Gü.

It’s estimated that a Gü pud is now eaten somewhere in the world every 2 seconds.

So with our mousses, soufflés, chocs, cheesecakes, melting middles, tortes, brownie cakes, nibbles and naughties we’ve created a whole new world of chocolate extremism that’s strictly for adults. Sit back, relax and indulge yourself in our decadently delightful delicacies.

meet the team

Dale Burnett

Dale Burnett

Managing Director

Aleem Ahmad

Aleem Ahmad

Operations Director

Helen Roche

Helen Roche

Finance Director

Holly Hurst

Holly Hurst

Head of HR

Veli Moluluo

Veli Moluluo

Sales Director

Lucy Heuch

Lucy Heuch

PA to Managing Director

Fred Ponnavoy

Fred Ponnavoy

Head Chef

Paola Carlini

Paola Carlini

Sous Chef

Oliver Pinkus

Oliver Pinkus

National Account Manager

James Gilks

James Gilks

National Account Controller

Emma Lindsay

Emma Lindsay

Senior National Account Manager

Sarah Jones

Sarah Jones

International Accounts Controller

Cedric Colliot

Cedric Colliot

New Markets Development Director

Patrick Chomel

Patrick Chomel

France Manager

Michael Richter

Michael Richter

International Business Manager

Chris Heyn

Chris Heyn

Head of Brand

Matthieu Le Saget

Matthieu Le Saget

Brand Manager

Rosie Howgill

Rosie Howgill

Assistant Brand Manager

Lucy Curran

Lucy Curran

Marketing Executive

Caroline Beatty

Caroline Beatty

Head of Innovation

Julien Cottenceau

Julien Cottenceau

Design & Marketing Intern

Anup Pala

Anup Pala

Packaging Technologist